> in fact, the fewer seconds people spend inside the application, the better it is for our bottom line because it means we can pump out the applications faster.

> in fact, the fewer seconds people spend inside the application, the better it is for our bottom line because it means we can pump out the applications faster. This might be true from a bottom-line perspective, but the marketing/product/engagement manager's targets (whether company-mandated or personally-mandated to use them as resume bullet points) may still hinge on increasing "engagement".