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Broadly, it seems like an _ad agency_ is one of the last groups I'd want to (evidently) lie about or otherwise irritate. That said: this whole episode did just

by mwint 5y ago

Broadly, it seems like an _ad agency_ is one of the last groups I'd want to (evidently) lie about or otherwise irritate. That said: this whole episode did just get Coinbase on the front of HN again, and I just learned the name of an apparently good agency. I'll laugh if it turns out this was all planned between them...

logicalmonster 5y ago
It feels like an ad agency has more to lose with appearing unprofessional in handling their clients. For better or worse, ad agencies are ridiculously highly paid to sometimes take a few punches for their clients or let their clients take the visible public credit for their work. If you're an ad agency, you have to check your ego at the door for your clients, IMO, and handle any conflict internally. I don't particular care about this kind of nuanced back and forth, he-said/she-said type of story. In any other industry, this kind of minor drama might end up as a footnote in some industry trade blog, at best. But because crypto is attached, suddenly it gains traction on HN because people can find another excuse to take pot shots at something they dislike.
- deleted 5y ago
  [deleted]
- hitekker 5y ago
  The Chief Marketing Officer of Coinbase said they collaborated with Accenture, an Ads Agency, to produce the ad: https://www.linkedin.com/feed/update/urn:li:activity:6899028049740869632/ https://www.linkedin.com/feed/update/urn:li:activity:6899028... You have the people who worked on the Ad on one side and a lying billionaire on the other. It's only a "nuanced back-and-forth" if you're afraid to call a lie a lie.
  - meepmorp 5y ago
    Accenture has an ad agency now? The trainwreck becomes less perplexing.
    - sangnoir 5y ago
      Accenture probably has a unit for every "X" in CXO
  - lupire 5y ago
    Ad companies are professional liars, as is Accenture
- etchalon 5y ago
  There's vastly more value in being the agency responsible for "creating a winning ad" than an agency that outed someone who took credit for their work. Because everyone wants a winning ad, and most people don't take credit for someone else's work.
deleted 5y ago
[deleted]
otikik 5y ago
If you want a QR code bouncing on a screen, and you don't lie in social media, they might be exactly what you are looking for.
- mwint 5y ago
  Sure, obviously it’s a trivially implemented idea. It’s also a contemporarily unique idea, which resulted in an ad we’re (still) here talking about. That’s what is hard to do.
  - oh_sigh 5y ago
    Literally everyone at my Superbowl party hated the ad and were making fun of it before it was over. Not a single person took a pic of the qr code even when it was a mystery
tedunangst 5y ago
Really? What is an unhappy ad agency going to do to you? Charge a little extra for the next contract?

by mwint 5y ago

logicalmonster 5y ago

It feels like an ad agency has more to lose with appearing unprofessional in handling their clients. For better or worse, ad agencies are ridiculously highly paid to sometimes take a few punches for their clients or let their clients take the visible public credit for their work. If you're an ad agency, you have to check your ego at the door for your clients, IMO, and handle any conflict internally. I don't particular care about this kind of nuanced back and forth, he-said/she-said type of story. In any other industry, this kind of minor drama might end up as a footnote in some industry trade blog, at best. But because crypto is attached, suddenly it gains traction on HN because people can find another excuse to take pot shots at something they dislike.

deleted 5y ago
[deleted]
hitekker 5y ago
The Chief Marketing Officer of Coinbase said they collaborated with Accenture, an Ads Agency, to produce the ad: https://www.linkedin.com/feed/update/urn:li:activity:6899028049740869632/ https://www.linkedin.com/feed/update/urn:li:activity:6899028... You have the people who worked on the Ad on one side and a lying billionaire on the other. It's only a "nuanced back-and-forth" if you're afraid to call a lie a lie.
- meepmorp 5y ago
  Accenture has an ad agency now? The trainwreck becomes less perplexing.
  - sangnoir 5y ago
    Accenture probably has a unit for every "X" in CXO
- lupire 5y ago
  Ad companies are professional liars, as is Accenture
etchalon 5y ago
There's vastly more value in being the agency responsible for "creating a winning ad" than an agency that outed someone who took credit for their work. Because everyone wants a winning ad, and most people don't take credit for someone else's work.

deleted 5y ago

[deleted]

otikik 5y ago

If you want a QR code bouncing on a screen, and you don't lie in social media, they might be exactly what you are looking for.

mwint 5y ago
Sure, obviously it’s a trivially implemented idea. It’s also a contemporarily unique idea, which resulted in an ad we’re (still) here talking about. That’s what is hard to do.
- oh_sigh 5y ago
  Literally everyone at my Superbowl party hated the ad and were making fun of it before it was over. Not a single person took a pic of the qr code even when it was a mystery

tedunangst 5y ago

Really? What is an unhappy ad agency going to do to you? Charge a little extra for the next contract?