It's a slippery slope. First it starts with a simple non-dynamic ad, then after someone checks the CTR, they make it bigger by 20% to get 1% more CTR. Then it

It's a slippery slope. First it starts with a simple non-dynamic ad, then after someone checks the CTR, they make it bigger by 20% to get 1% more CTR. Then it becomes an animated banner for another 1% CTR. And then we have a sidebar to carry another ad but vertical this time, etc. Eventually, the interstitals arrive. Remember the good old days when Google ads meant it was a text only ad?