I think that is not a universally agreed upon statement. Checking my receipts, at that time I paid significant money to 3rd parties to sync my iPods to PC witho

I think that is not a universally agreed upon statement. Checking my receipts, at that time I paid significant money to 3rd parties to sync my iPods to PC without iTunes. It was massively over bloated for what I needed it to do, UI was behind, and once installed it refused to uninstall itself. (and same continues today. My wife has recognized the sound coming from my office when, every few months , I try to copy photos from my work-mandated iPhone to my windows pc. It's a few hours of screaming, then I give up) It's tricky. If they don't provide key software for Windows to work with their hardware devices, they'll be blamed for it and called an evil proprietary company (which, fair enough. Just let me plug it as USB storage if you want to avoid that particular reputation :). On the other hand, if they make their crucial software on Windows half assed, some people like myself at least, will be wary of touching anything Apple with 10ft pole. It May be that working strictly in Apple ecosystem makes for better experience, but that's not my world so I'm not tempted to dip my toes in any more than I have to).