That's to easy IMHO. Yes, online marketing is about profit. But tracking is not always about profit. I work for a customer that offers kind of a job search eng

That's to easy IMHO. Yes, online marketing is about profit. But tracking is not always about profit. I work for a customer that offers kind of a job search engine. All they want to maximize is the rate of succesful employments. Yes, they need to optimize marketing budget. But not to sell useless stuff, but to reach out to potential employees.