To be clear, this is not new - many of the comments suggest this is some new front by ads/marketeers against privacy. It's not, it's just being used more. Serv

To be clear, this is not new - many of the comments suggest this is some new front by ads/marketeers against privacy. It's not, it's just being used more. Server-side analytics has been available as an option for decades. You can do server-side GA for a long, long time now. Its generally a bit more of a pain to setup and and can be a bit most costly (depending on your cache/cdn/hosting setup).