But it really is up to governments to enforce regulations. Companies have no choice but to ultimately comply if they want to keep operating in those locations.

But it really is up to governments to enforce regulations. Companies have no choice but to ultimately comply if they want to keep operating in those locations. E.g. see Uber. This is not similar to Facebook, since "overtourism" is not as obviously harmful as misinformation. How would you even define it? It could be argued that it's another aspect of globalization which benefits the local economy, the travel industry and mixing of cultures.