Well, it‘s not the only possible reason (but probably the core one). It will theoretically also improve website performance. I‘ve personally seen some bad thin

Well, it‘s not the only possible reason (but probably the core one). It will theoretically also improve website performance. I‘ve personally seen some bad things injected by GTM. For now, this doesn‘t actually work for the thousands of trackers by flimsy adtech companies, so I guess that benefit won‘t materialise. I don‘t think this is really different from what usually happens with Segment and pretty much exactly what happens with (Cloudflare aquired) Zaraz. I guess the problem is that google is doing it and why. In terms of blocking, isn‘t it good for you when a website uses segment? One script and you‘re done. For now, this looks like the same thing.