The bit you're replying to here hasn't yet introduced the problem of marketing teams. The kind of tracking in the first section is "understanding how people us

The bit you're replying to here hasn't yet introduced the problem of marketing teams. The kind of tracking in the first section is "understanding how people use your product", and is usually introduced by the product team, rather than marketing. And most product teams i've worked on fiercely fight back against the addition of excessive tracking. Whilst the goal of a business (and therefore a product team), is usually about maximising profits, it's not exclusively about that. I've worked for businesses that literally have a social charter in their articles of association, but they still want to measure how people use their products.