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Previously GA and GTM would share private data with Google but we could at least see requests going out to google, so if you had rejected data being shared with
by nirse 5y ago
Previously GA and GTM would share private data with Google but we could at least see requests going out to google, so if you had rejected data being shared with 3rd parties or hadn't been asked at all (think GDPR) you could see that the website was breaking the law. This clever solution from Google hides it from us, consumers, so that we will just have to trust that if a website doesn't ask if it may share our details with Google, or when we tell them not to share data with Google, they actually won't do that.
Just to enphasise: for GDPR it really doesn't matter where your data is shared with a third party, from the browser or server. It's your data so they have to ask your permission to share it and otherwise they can't.
- npteljes 5y agoNo we couldn't see the requests, and that's because we couldn't see what the backend does, which was always the case since the inception of remote procedure calls. To illustrate my point, here's a Stackoverflow question from nearly 10 years ago: https://stackoverflow.com/questions/11795477/using-google-analytics-from-backend https://stackoverflow.com/questions/11795477/using-google-an... Whatever trust was ever there, it was false.