With PlatformStorage on Android 12, which lets apps share key/values and things like this, it really looks like two steps back, one step forward for privacy if

With PlatformStorage on Android 12, which lets apps share key/values and things like this, it really looks like two steps back, one step forward for privacy if Topics/FLEDGE ever make it to browsers. The cat and mouse games need to stop. A strong privacy law that cracks down on fingerprinting and lets users opt-out of tracking and delete their data really seems necessary. Even ephemeral data collection online needs to be checked. The user should be in control, and be served context-based or random ads, unless they approve interest based ads. The LiveRamps of the world will still be able to collect 3rd party data offline, but it's not anonymous, and can be deleted, at least if you're in CA for now through the CCPA. Most users would likely be fine with consented context-based or interest-based ads, but an option for no analytics tracking or other tracking should be respected.