Things has changed indeed. Modern economy (I mean the one that has started somewhere deep in the Middle-ages) which finally led to the appearance of capitalism,

Things has changed indeed. Modern economy (I mean the one that has started somewhere deep in the Middle-ages) which finally led to the appearance of capitalism, was built on several foundations, one of them was ethics - in the olden days, in the times of lack of communication, invoices, the state authority that could enforce any law quickly, people had to count on the honesty of the others. One merchant had to trust another, otherwise no trade would be possible, there were no courts that could block dishonest party bank account or take any action to prevent fraud. There were dishonest merchants, sure, but when finally message was spread, nobody would trade with them (if they managed to stay alive). In the western world this ethics come from Christianity, those who were stealing, cheating, were going to hell - People really believed that and were afraid of this. Today for a lot of people, and for sure for Google management, this sounds like some fairy tale of the Princess Mononoke or Little Red Riding Hood type. Nobody (including a lot of Christians) is not scared by the devil, hell and all that stuff any more. Unfortunately, as we see, ethics is still needed. Whatever EU does, Google will find the way to circumvent any regulation as it happens with GDPR, which is easily bypassed by the maze of buttons, 6pt light grey text, etc. And even if Google will be forced at some point to close its service officially in Europe (escalation that probably will never happen, but I also though that probably there will no war in Europe during my lifetime), people will use VPN-s, etc. to keep using it, as there is no viable alternative (the issue in itself). It all can stop only if some people in Google would just decide that doing X is nasty and that they are abandoning the idea, even if income will be smaller next year. This would be an ethical behavior, but nowadays to be ethical company it is cheap - it is sufficient to add to your company management board "person of color", person from "oppressed minority" (luckily there is so many such minorities to chose from so this is not a problem) which costs somewhere around $500K per year plus change your company logo to LGBT+ rainbow once a year ($100 for an HTML expert to handle this). Once this is covered, company is ethical in the eyes of the public and can use all possible tax avoidance schemes, exploit it workers as Amazon does in its warehouses, steal their data and use them to create conflicts between people and manipulate them like Facebook does. And so on. As a result Google can do what it wants and nobody will stop them. More, people would not even know about this outside tech/privacy oriented circles as mass media are living from the ads, so this change is actually what they dream of.