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>The problem imho isn't GTM (Google Tagmanager) running as proxy. This would (or at least could) be a data privacy win if done ethically. At least under one imh

>The problem imho isn't GTM (Google Tagmanager) running as proxy. This would (or at least could) be a data privacy win if done ethically. At least under one imho essential condition: I could be able to run the proxy on any infrastructure that I like. Not only one Google's cloud offering. Yup that is where rubber meets the road. Would like to offer google as little data as possible. And use as little google products as possible on the web and internet.

andrewingram 5y ago
Sibling comment shares this link, but you can run this in your own infrastructure (this is actually how Segment does server-side publishing to Google Analytics, because until very recently there hasn't been a proper API for it): https://developers.google.com/tag-platform/tag-manager/server-side/manual-setup-guide https://developers.google.com/tag-platform/tag-manager/serve...