It’s hard not to be cynical about business like this. I don’t think the exec team believes it to be a sustainable long term situation. The business model is av

It’s hard not to be cynical about business like this. I don’t think the exec team believes it to be a sustainable long term situation. The business model is avoid regulation using the latest ubiquitous tech and don’t pay for externalities. The only way to have groceries delivered in 10 minutes is to co-locate distribution points with residential areas + have access to labour willing to make an easy buck. There’s a huge supply of poorly educated, unemployed immigrants in Amsterdam and in NL. I don’t blame them for jumping on this.