Something along the lines of your last question is the key: can a product be liberating? Super Bowl ads are overwhelmingly going to be brands or products, beca

Something along the lines of your last question is the key: can a product be liberating? Super Bowl ads are overwhelmingly going to be brands or products, because of the economics - I agree with the that far on what the price restricts things to. But if you believe a product is liberating, then you would have to disagree with the author, I think. Sticking with a famous Super Bowl example: was the Macintosh liberating? Were cell phones liberating? (If you take the AT&T commercial that Wikipedia tells me aired in 2003 at its face value, where Gilligan from Gilligan's Island uses a phone so they are all rescued... yes? ;) )