3 ms·

It's entirely possible it riffs with the particular market segment they are after... which to be fair, I have no clue what that is.

tejohnso 5y ago
If you don't try to understand it very deeply, and maybe only pay about 20% attention to it, you might find that at the end you get a "YES!" moment when the character puts on the device and the music kicks in and he's got the little happy foot stomp going on. That's really all I got from it. Good music, good times, with the device on. Terrible times without the device. To me it's just the same old "you need this in your life" bullshit that advertising is all about.
- omnicognate 5y ago
  The only way I can make any kind of sense of it is that the dog represents Facebook, not the viewer. And that's a very twisted and pathetic sort of sense, if so. They can't have that deep a corporate persecution complex, can they?
  - voidfunc 5y ago
    > The only way I can make any kind of sense of it is that the dog represents Facebook, not the viewer. Very meta lol.
    - emerged 5y ago
      We are reaching levels of meta which shouldn’t be possible
  - version_five 5y ago
    > dog represents Facebook, not the viewer. I really hope that the ad agency is secretly making fun of Facebook and intentionally framed it this way
  - vba616 5y ago
    That's brilliant! I don't think it was supposed to be that way, but who knows what lurks in the hearts of the people who made the ad?
LandR 5y ago
> It's entirely possible it riffs with the particular market segment they are after... Reddit
- granshaw 5y ago
  What now? Reddit is incredibly diverse these days
scotty79 5y ago
It kind of riffs with me. Music gives me Black Mirror vibes. In postive San Junipeiro way. There's sad descent and degradation but not of the world. Only personal. World around develops and changes leaving you behind. It changes to the point where you can have vr to feed your mind, stuck in old and damaged body, reconnecting you with your old pals with similarly aged bodies, like it's the old times. High note nostalgia towards the end. This ad is targeted at boomers and older millenials.
- civilized 5y ago
  As an older millennial I think I speak for my entire $CONSUMER_DEMOGRAPHIC when I say this ad sucked ass.
  - scotty79 5y ago
    Very few people like being reminded of their mortality. As an older millenial who already lost a loved one and got out of the job treadmill I say I get it because awarness of mortality became my middle name. I think this tech is crap because it's to limited, but I get it.
- r_klancer 5y ago
  Solid point. Gen X would never put up with this bullshit.
  - deleted 5y ago
    [deleted]
- vba616 5y ago
  I disagree. I think it was made by millennials, aimed at Gen X or boomers, but expressed pity instead of empathy which is why people don't like it. It might be useful to compare and contrast other ads that have tried to do something similar. There was an ad a while ago for Cialis or Viagra, that said stuff along the lines of "you've reached the age of getting things done". Nothing about sex per se, just a middle-aged guy and a subtext of competence, and doing what it takes for relationships and other responsibilities. That seems to me to be focusing on something that older people take pride in, that even though they may not be physically capable of everything younger people are, they have lost some of the vanities and insecurities. It's not just saying "how sad is it that you can't get it up, you need our product".

tejohnso 5y ago

If you don't try to understand it very deeply, and maybe only pay about 20% attention to it, you might find that at the end you get a "YES!" moment when the character puts on the device and the music kicks in and he's got the little happy foot stomp going on. That's really all I got from it. Good music, good times, with the device on. Terrible times without the device. To me it's just the same old "you need this in your life" bullshit that advertising is all about.

omnicognate 5y ago
The only way I can make any kind of sense of it is that the dog represents Facebook, not the viewer. And that's a very twisted and pathetic sort of sense, if so. They can't have that deep a corporate persecution complex, can they?
- voidfunc 5y ago
  > The only way I can make any kind of sense of it is that the dog represents Facebook, not the viewer. Very meta lol.
  - emerged 5y ago
    We are reaching levels of meta which shouldn’t be possible
- version_five 5y ago
  > dog represents Facebook, not the viewer. I really hope that the ad agency is secretly making fun of Facebook and intentionally framed it this way
- vba616 5y ago
  That's brilliant! I don't think it was supposed to be that way, but who knows what lurks in the hearts of the people who made the ad?

LandR 5y ago

> It's entirely possible it riffs with the particular market segment they are after... Reddit

granshaw 5y ago
What now? Reddit is incredibly diverse these days

scotty79 5y ago

It kind of riffs with me. Music gives me Black Mirror vibes. In postive San Junipeiro way. There's sad descent and degradation but not of the world. Only personal. World around develops and changes leaving you behind. It changes to the point where you can have vr to feed your mind, stuck in old and damaged body, reconnecting you with your old pals with similarly aged bodies, like it's the old times. High note nostalgia towards the end. This ad is targeted at boomers and older millenials.

civilized 5y ago
As an older millennial I think I speak for my entire $CONSUMER_DEMOGRAPHIC when I say this ad sucked ass.
- scotty79 5y ago
  Very few people like being reminded of their mortality. As an older millenial who already lost a loved one and got out of the job treadmill I say I get it because awarness of mortality became my middle name. I think this tech is crap because it's to limited, but I get it.
r_klancer 5y ago
Solid point. Gen X would never put up with this bullshit.
- deleted 5y ago
  [deleted]
vba616 5y ago
I disagree. I think it was made by millennials, aimed at Gen X or boomers, but expressed pity instead of empathy which is why people don't like it. It might be useful to compare and contrast other ads that have tried to do something similar. There was an ad a while ago for Cialis or Viagra, that said stuff along the lines of "you've reached the age of getting things done". Nothing about sex per se, just a middle-aged guy and a subtext of competence, and doing what it takes for relationships and other responsibilities. That seems to me to be focusing on something that older people take pride in, that even though they may not be physically capable of everything younger people are, they have lost some of the vanities and insecurities. It's not just saying "how sad is it that you can't get it up, you need our product".