Unfortunately, funding is often tied to playing into it a little. It's unfortunate, and a good balance must be found, but that's how it is. You see it in academ

Unfortunately, funding is often tied to playing into it a little. It's unfortunate, and a good balance must be found, but that's how it is. You see it in academia as more and more AI institutes pop up and AI master's degree programs are offered. This is no new phenomenon, though. You can read up on why Dynamic Programming and Linear Programming got called like that. Because "programming" was hot then, but optimization wasn't. And "dynamic" is a cool sounding word. That's all. Anyone who needs funding (whether in academia, in a startup, as a job seeker, or a promotion-seeker) needs to sell themselves. And some terms work, and those who are willing to use them will win. Again, a reasonable compromise must be found, but just like in sales, simply being a very honest vacuum cleaner salesman won't be a good strategy.