FWIW, there is a very interesting book called _Influencer_, by Patterson, Grenny, Maxfield, McMillan, and Switzler. It says to change things there are 6 areas

FWIW, there is a very interesting book called _Influencer_, by Patterson, Grenny, Maxfield, McMillan, and Switzler. It says to change things there are 6 areas to work on, which it presents in a 2x3 chart with 2 headings across the top: Movitation and Ability, and 3 down the left side: Personal, Social, and Structural. Then in that chart, the rows say: 1 make the undesirable desirable 2 surpass your limits 3 harness peer pressure 4 find strength in numbers 5 design rewards and demand accountability 6 change the environment Then it tells interesting stories and gives suggestions for doing each of those. Like one about a restaurant staffed by former felons, and the rules they have to make it work. Or about eliminating a bad disease in Africa (guinea worm?). Really an interesting read. Edit: I'm not sure though whether to classify with the advertising/marketing books that aim to show how to manipulate people. They present good things i think, and one becomes enthusastic in reading. But there is the whole consideration of what is really in the best interest of individuals and us all, and do we choose it based on maturity and understanding, or are manipulated, and is the manipulation ever a good thing. Too tired to say better about that at the moment. :) (and late to the discussion anyway, nor do I remember now if they discuss that in the book. ~"use it for good not evil...") I think the book is mentioned in wikipedia also.