"How long before the millions of people who have piled into Facebook stop checking their profiles every day or, for that matter, every week." I think that Mr

"How long before the millions of people who have piled into Facebook stop checking their profiles every day or, for that matter, every week." I think that Mr Evans is underestimating the human appetite for gossip. The reason people like facebook so much is not because of its novelty; if that were the case, with the average net user's attention span, the novelty would have worn out by now. The real reason is that seemingly trivial information about people you actually know is exciting to members of a species evolved to live in groups and use gossip as a means of establishing, assessing and maintaining relationships. Also, I cannot resist the urge to play grammar police. Phenomenon.