>Establish what "trust" is. The play-by rule-book. Interesting you mention this, I have used the word integrity in my own ramblings (can be found via a link on

>Establish what "trust" is. The play-by rule-book. Interesting you mention this, I have used the word integrity in my own ramblings (can be found via a link on my profile), to essentially imply the same aspect, and probably much more. More being things like predictability, personal motivations that go beyond money making etc. >These are just ramblings of a semi-serial pseudo-successful entrepreneur. I apologise. My views come from observations of business. I'm not an entrepreneur either (cannot afford to be one) >I don't know any answers but I do know that 'trust' is one of the crucial key elements of a successful business. Trust between every party. True, there are all sort of other elements that people are well aware of ( marketing, development, competition, planning etc.), but this one (trust/integrity) is an underrated one I think. All that I said hold less true for fly-by-night operators, or enterprises with short term goals.