Ghirardelli is easily available so it's not that "craft". And, yeah, it costs maybe twice Hershey's, but if someone is that hard up for a few bucks, chocolate i

Ghirardelli is easily available so it's not that "craft". And, yeah, it costs maybe twice Hershey's, but if someone is that hard up for a few bucks, chocolate itself probably needs to be less of the budget. Mostly I'm pushing back on the meme that Americans don't produce or appreciate good chocolate. They do, though bigco chocolate certainly has better market share, product placement, mind share, etc.