> The fact that Apple released 3 phones in 3 years with this form factor shows me that it is a profitable market segment and that there is demand. I don't thin

> The fact that Apple released 3 phones in 3 years with this form factor shows me that it is a profitable market segment and that there is demand. I don't think this is necessarily a good conclusion. Typically planning and design of a phone happens at least 2 years in advance. This means that they may have been lining up manufacturing contracts for the iPhone 13 mini before they had decisive evidence on the profitability of the iPhone SE. Also note that the profitability of the SE may well have been based on price more than size. I think if they release another one then it is likely that they do find it profitable and one next year would be pretty strong evidence.