For those outside the U.K. some background on Cadbury’s might be of interest. It might be surprising that many brits get a warm glow when thinking of Cadbury’s

For those outside the U.K. some background on Cadbury’s might be of interest. It might be surprising that many brits get a warm glow when thinking of Cadbury’s chocolate - partly because 1) it’s pretty ubiquitous so kids grow up getting used to it 2) great marketing and 3) Cadbury’s always had a reputation as a very good employer. I can’t comment on the quality but the Mondelez / Kraft takeover has certainly dented 3) and I’m reasonably sure the brand has suffered as a result.