5 ms·

I like the play on the words, but wary of headlines like "Can the Kindle Fire kindle fire in the tablet market?"

by recoiledsnake 15y ago

7952 15y ago
a better name would be "the kindle tablet"
- danilocampos 15y ago
  That would be a great name if they were in this to sell hardware. Boom – it's a Kindle, and a tablet, here it is, buy it. But I'm not sure that would address Amazon's goals here. Amazon doesn't want to sell you a tablet. At all. They want to sell you digital content. But until we jack right into our occipital lobes, they're stuck needing a medium upon which to display that content. So they sell you a "Kindle Fire." What is that? Well, Amazon gets to define that for themselves, rather than being freighted with all the expectations that "tablet" carries. Which, now that I think about it, worked pretty well for Apple, too.
- RustyM 15y ago
  Or "Kindle Prime". But who knows? I thought iPad was silly name at first. "Too close to iPod." Seems to work now.
  - hackinthebochs 15y ago
    Exactly. I've come realized that names just don't matter. We associate our feelings towards a product to the name. The name is simply an anchor to connect all our disparate experiences. The name Google would have seemed silly at first but now it commands respect around the world. The only exception to this are names that carry a connotation to begin with. Positive connotations to whatever product you're hawking is a huge boon. Negative connotations can be a black cloud you may never get out from under. Tablet these days seem to be the latter. Amazon was right to ditch the straight-jacket and allow the device to define itself.
  - rubinelli 15y ago
    The problem with "Kindle Prime" is that it takes two of Amazon's strongest brand names and muddles them. Reminds me of Microsoft's marketing back in the early 2000's where they'd append .Net to everything, or take a sqlite-like library for smartphones and call it "SQL Server 2003 Compact Edition."
xnxn 15y ago
My favorite of these is from Ars Technica: "Magic Trackpad or tragic Mac pad?"
- andrewljohnson 15y ago
  It ended up being the latter.
r00fus 15y ago
I prefer what B&N did with the Nook vs. Nook Color.

I like the play on the words, but wary of headlines like "Can the Kindle Fire kindle fire in the tablet market?"

7952 15y ago

a better name would be "the kindle tablet"

danilocampos 15y ago
That would be a great name if they were in this to sell hardware. Boom – it's a Kindle, and a tablet, here it is, buy it. But I'm not sure that would address Amazon's goals here. Amazon doesn't want to sell you a tablet. At all. They want to sell you digital content. But until we jack right into our occipital lobes, they're stuck needing a medium upon which to display that content. So they sell you a "Kindle Fire." What is that? Well, Amazon gets to define that for themselves, rather than being freighted with all the expectations that "tablet" carries. Which, now that I think about it, worked pretty well for Apple, too.
RustyM 15y ago
Or "Kindle Prime". But who knows? I thought iPad was silly name at first. "Too close to iPod." Seems to work now.
- hackinthebochs 15y ago
  Exactly. I've come realized that names just don't matter. We associate our feelings towards a product to the name. The name is simply an anchor to connect all our disparate experiences. The name Google would have seemed silly at first but now it commands respect around the world. The only exception to this are names that carry a connotation to begin with. Positive connotations to whatever product you're hawking is a huge boon. Negative connotations can be a black cloud you may never get out from under. Tablet these days seem to be the latter. Amazon was right to ditch the straight-jacket and allow the device to define itself.
- rubinelli 15y ago
  The problem with "Kindle Prime" is that it takes two of Amazon's strongest brand names and muddles them. Reminds me of Microsoft's marketing back in the early 2000's where they'd append .Net to everything, or take a sqlite-like library for smartphones and call it "SQL Server 2003 Compact Edition."

xnxn 15y ago

My favorite of these is from Ars Technica: "Magic Trackpad or tragic Mac pad?"

andrewljohnson 15y ago
It ended up being the latter.

r00fus 15y ago

I prefer what B&N did with the Nook vs. Nook Color.