Granted at the start, I'm in the US, so I'm not sure what it's like in the UK. Sure, there's plenty of Hershey/Cadbury type cheap (but often satisfying) stuff h

Granted at the start, I'm in the US, so I'm not sure what it's like in the UK. Sure, there's plenty of Hershey/Cadbury type cheap (but often satisfying) stuff here, and plenty of expensive crap that's nothing but branding, and sounds like what you're describing. But there's also a huge variety of high cocoa, low sugar bars available that are great tasting, not overly expensive, and not skimpy. Once you skip all the sugar and diary, the complexities of the cacao flavors come through so much stronger, and different chocolates can have very different flavor profiles. It's really a different product from the strongly sweetened chocolate bars. It's definitely true that chocolate snobbery is rampant, and its annoying (as you say, to each their own), but to dismiss the variety of dark, less sweet chocolates available as people having and axe to grind is a shame.