Obsessed is hardly how I would described India's relationship with Cadbury; it is more like Indians didn't know any better because there were hardly any better/

Obsessed is hardly how I would described India's relationship with Cadbury; it is more like Indians didn't know any better because there were hardly any better/decent alternatives with equal or better marketing prowess during the formative years of the Indian consumer with decent spending power (say, between mid 70's to mid/late 90's, loosely speaking). It is akin to their relationship with coffee with respect to Nescafe which was the absolute dominating brand (lesser brands like Bru were present but they didn't make much of a dent and frankly, weren't that much different/better either). Someone for whom the only exposure to coffee has been Nescafe would spit gourmet coffee out on the grounds that its taste is so different ("soooo bitter...") to what he/she considers "good" coffee (i.e. Nescafe). Of course that is no longer the case for younger folks who are regulars to cafes serving gourmet coffee.