Yeah, a lot of people in Eastern Europe similarly associate Milka as quality chocolate (which is true compared to local ones). But once you taste high quality S

Yeah, a lot of people in Eastern Europe similarly associate Milka as quality chocolate (which is true compared to local ones). But once you taste high quality Swiss ones, most of the 'celebrated' ones taste like mediocre sugary goo (I would say high quality baseline for me is Lindt dark ones, but only those made in Switzerland). There are many small artisanal chocolate producers en Suisse, but their prices are easily 3x of Lindt and the quality is very similar (for me). Its interesting to see the difference even within Lindt - you can buy tons of Lindt in EU and elsewhere, often for 50% of the Swiss price. But the taste is definitely subpar - the rich beautiful chocolatey flavors I can sense ie in the 70% salted one bought here in Switzerland are quite bland (but still fine when compared to ie Milka, Cadbury or many Belgian ones) when buying exactly same looking ones made ie in France or Germany (the only visible difference is really tiny fine print of Made in ...).