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I remember being surprised that my Australian friends thought Cadbury was "great chocolate" in 2006 (before the Mondelez acquisition in 2010). That was the firs

I remember being surprised that my Australian friends thought Cadbury was "great chocolate" in 2006 (before the Mondelez acquisition in 2010). That was the first time I got to sample it myself. It never was as far as my base of comparison is concerned. Maybe it got worse after the acquisition but by the chocolate standards set by the circumstances of my birthplace (Germany) and it's surroundings I was exposed to fantastic chocolate from an early age. My grandma only gave us Swiss chocolate for bdays/xmas. It's simply what you know. Cadbury (or Mondelez) can't be blamed for offering a cheap product that somehow satisfies consumer expectations in their target markets.

dijit 5y ago
Cadbury is/was great chocolate by American/Aus standards. If you want something comparable to Swiss chocolate by the brits then it's going to be Thorntons.
- geden 5y ago
  Hard disagree. Thorntons has always been quite low end chocolate. Waitrose No1 range is the only decent ostensibly British chocolate that immediately springs to mind https://www.waitrose.com/ecom/shop/browse/groceries/waitrose_brands/no1_waitrose_and_partners/biscuits_and_chocolate/chocolate https://www.waitrose.com/ecom/shop/browse/groceries/waitrose...
  - DonaldFisk 5y ago
    Just checked here: https://www.waitrose.com/ecom/shop/browse/groceries/waitrose_brands/no1_waitrose_and_partners/biscuits_and_chocolate/chocolate https://www.waitrose.com/ecom/shop/browse/groceries/waitrose... and it's from Italy.
- forinti 5y ago
  I recently bought US made Hershey's and it was awful. It was way too sweet and had an aftertaste reminiscent of vomit. Locally made (Brazil) Hershey's is a lot better.
saiya-jin 5y ago
Yeah, a lot of people in Eastern Europe similarly associate Milka as quality chocolate (which is true compared to local ones). But once you taste high quality Swiss ones, most of the 'celebrated' ones taste like mediocre sugary goo (I would say high quality baseline for me is Lindt dark ones, but only those made in Switzerland). There are many small artisanal chocolate producers en Suisse, but their prices are easily 3x of Lindt and the quality is very similar (for me). Its interesting to see the difference even within Lindt - you can buy tons of Lindt in EU and elsewhere, often for 50% of the Swiss price. But the taste is definitely subpar - the rich beautiful chocolatey flavors I can sense ie in the 70% salted one bought here in Switzerland are quite bland (but still fine when compared to ie Milka, Cadbury or many Belgian ones) when buying exactly same looking ones made ie in France or Germany (the only visible difference is really tiny fine print of Made in ...).
- neoromantique 5y ago
  How interesting, I would prefer a Milka over Lindt any day
  - ido 5y ago
    I used to like milka but at some point started eating bitter/lower sugar chocolate and find it hard to enjoy milka/ritter sport type chocolates these days - they taste way too sweet. Generally as I age i find it harder to enjoy chocolates, even better brands (I live in Germany).
Zenst 5y ago
Yes they did make changes https://www.chocablog.com/reviews/cadbury-old-gold-before-after/ https://www.chocablog.com/reviews/cadbury-old-gold-before-af...

dijit 5y ago

Cadbury is/was great chocolate by American/Aus standards. If you want something comparable to Swiss chocolate by the brits then it's going to be Thorntons.

geden 5y ago
Hard disagree. Thorntons has always been quite low end chocolate. Waitrose No1 range is the only decent ostensibly British chocolate that immediately springs to mind https://www.waitrose.com/ecom/shop/browse/groceries/waitrose_brands/no1_waitrose_and_partners/biscuits_and_chocolate/chocolate https://www.waitrose.com/ecom/shop/browse/groceries/waitrose...
- DonaldFisk 5y ago
  Just checked here: https://www.waitrose.com/ecom/shop/browse/groceries/waitrose_brands/no1_waitrose_and_partners/biscuits_and_chocolate/chocolate https://www.waitrose.com/ecom/shop/browse/groceries/waitrose... and it's from Italy.
forinti 5y ago
I recently bought US made Hershey's and it was awful. It was way too sweet and had an aftertaste reminiscent of vomit. Locally made (Brazil) Hershey's is a lot better.

saiya-jin 5y ago

Yeah, a lot of people in Eastern Europe similarly associate Milka as quality chocolate (which is true compared to local ones). But once you taste high quality Swiss ones, most of the 'celebrated' ones taste like mediocre sugary goo (I would say high quality baseline for me is Lindt dark ones, but only those made in Switzerland). There are many small artisanal chocolate producers en Suisse, but their prices are easily 3x of Lindt and the quality is very similar (for me). Its interesting to see the difference even within Lindt - you can buy tons of Lindt in EU and elsewhere, often for 50% of the Swiss price. But the taste is definitely subpar - the rich beautiful chocolatey flavors I can sense ie in the 70% salted one bought here in Switzerland are quite bland (but still fine when compared to ie Milka, Cadbury or many Belgian ones) when buying exactly same looking ones made ie in France or Germany (the only visible difference is really tiny fine print of Made in ...).

neoromantique 5y ago
How interesting, I would prefer a Milka over Lindt any day
- ido 5y ago
  I used to like milka but at some point started eating bitter/lower sugar chocolate and find it hard to enjoy milka/ritter sport type chocolates these days - they taste way too sweet. Generally as I age i find it harder to enjoy chocolates, even better brands (I live in Germany).

Zenst 5y ago

Yes they did make changes https://www.chocablog.com/reviews/cadbury-old-gold-before-after/ https://www.chocablog.com/reviews/cadbury-old-gold-before-af...