> It's really sad that we have to read these stories weekly, but somehow the word just isn't getting out there It's because companies - sometimes purposefully

> It's really sad that we have to read these stories weekly, but somehow the word just isn't getting out there It's because companies - sometimes purposefully - continue to make it difficult to maintain an off-line backup of cloud data in a reasonable way, and people can't be arsed to figure out how each service allows users to backup their data (if at all). The most accommodating cloud service on this front, google with their google takeout service, offer scheduled multi-GB zipped archives for download. Backups should be automatic and standard. Offer a standard incremental syncing api (not downloads) and integrate it as an opt-out (not opt-in) step for signing up. Then have an industry-standard app (like how google authenticator is standard for otp) handle backups. Anything more complicated than that and will continue reading stories like this.