I don't totally disagree, but people respond to incentives, and are thus going to be that much more motivated, at all levels, to notice, escalate, and solve a b

I don't totally disagree, but people respond to incentives, and are thus going to be that much more motivated, at all levels, to notice, escalate, and solve a big that impacts the bottom line. It's hard to get a man to understand something when his salary depends on not understanding it, as they say.