Go back a bit further to the days of the big online services like AOL, Compuserve, Prodigy, etc. I mean before they were ISPs. They competed with the internet a

Go back a bit further to the days of the big online services like AOL, Compuserve, Prodigy, etc. I mean before they were ISPs. They competed with the internet and lost, because they couldn't match the wild creativity unleashed by the web, which made everyone a publisher/broadcaster/developer/priest. Social networks have taken a few of the biggest distributed applications of the web and started mass producing them, in watered down form. But notice how they have to keep absorbing every new fad that comes along? The coup will start with some platform that allows ideas to be realized faster than the networks can clone them.