>this experience firmly solidified my view that the wine business is 90% marketing, 10% everything else I'm not sure if you're supporting the idea that all win

>this experience firmly solidified my view that the wine business is 90% marketing, 10% everything else I'm not sure if you're supporting the idea that all wines are the same, or just that tastes differ and price doesn't correlate to something that tastes good. Do your friends ever react to any wine by saying "this is awful, it tastes like..."?