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In your scenario, the app would be incentivized to find you poor matches and to keep you on the app for as long as possible to maximize number of daily active u
by Wiseacre 5y ago
In your scenario, the app would be incentivized to find you poor matches and to keep you on the app for as long as possible to maximize number of daily active users. After all, who in the world would pay for unlimited access to an app if you only needed it temporarily until you found a great match? And who in the world would pay unlimited access for an app that wasn't full of active users?
The only thing it should be incentivized to do it find you a great match. There is no real reason why it needs to be profitable.