Malcolm Gladwell talks about this in "Tipping Point." Early adopters tend to be disproportionately passionate about the platforms they sample (they wouldn't be

Malcolm Gladwell talks about this in "Tipping Point." Early adopters tend to be disproportionately passionate about the platforms they sample (they wouldn't be early adopters otherwise), and as a result more likely to share and report about their positive experience to friends, family, professional contacts, etc. as well as provide the most valuable customer feedback.