This is why Do Not Track was a great idea. No popups because the browser indicates your choice proactively. The problem was the legal framework to enforce it d

This is why Do Not Track was a great idea. No popups because the browser indicates your choice proactively. The problem was the legal framework to enforce it didn't exist so the industry was just using it as a suggestion. The EFF's voluntary declaration didn't help either. I think if it had been enforced in the style of GDPR it would have been a great thing to have.