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Advertising will change significantly in the years to come. All of this surveillance is not useful for both sides. I think we have reached a point where we can
by jsemrau 5y ago
Advertising will change significantly in the years to come. All of this surveillance is not useful for both sides. I think we have reached a point where we can use better social networks and more fun concepts to connect with one another. Hint: I work at finclout.io
- MichaelMoser123 5y agonot useful? The ability to push targeted advertisements based on this surveillance is what is differentiating internet media from TV; actually cable TV is in steady decline, because they don't have this feature.
- jsemrau 5y agoTargeted advertisement is an illusion in my opinion. We have been made believe that it is a game changer for advertisement. But does it really work? I can only argue from running social campaigns in the past and while the charges to the credit card were real, the clicks from FB, Google, Twitter, etc did not relate to real world app downloads or website visits. Also there is research which at least to some extent backs up my opinion [1] Just because someone talks about a vacation in Cancun that doesn't mean he/she wants or is able to go for a holiday in Cancun. You are correct that TV ads are a shotgun approach to advertising. Yet, at least in my opinion, that made them more engaging in the past. [1]https://www.techdirt.com/articles/20190530/10330742303/new-study-shows-that-all-this-ad-targeting-doesnt-work-that-well.shtml https://www.techdirt.com/articles/20190530/10330742303/new-s...