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While I agree with the post I think it's an error to assume the Innovators and Early Adopters will be programmers or even tech people. There are Innovators and
by kerryfalk 15y ago
While I agree with the post I think it's an error to assume the Innovators and Early Adopters will be programmers or even tech people.
There are Innovators and Early Adopters in every market and part of the job while wearing your Marketing hat is figuring out exactly who those Innovators and Early Adopters are and what they want. It's different for every market and every product.
I am an Early Adopter in some markets (Things I'm passionate about) and a Laggard in others (Televisions). It's an error to assume that all Early Adopters for all products share the same traits and background (Programming). Someone marketing a new TV to me is wasting their time, I'm not an Early Adopter of TVs. A better target for them might be the 20 something that plays a lot of video games - that person doesn't have to be a tech person just keenly understand the unique attributes of the TV that make it special to them and thereby an Early Adopter of that TV.
- rohit89 15y agoSure, I was thinking primarily about software and web services.
- kerryfalk 15y agoI am as well, actually. Unless you are building tools for programmers or techies I think it's dangerous to assume the Early Adopters of your software are also programmers or techies. They could be but it's far from default.
- rohit89 15y agoEarly adopters may not necessarily be programmers but I would be surprised if they were not techies (in majority). I have rarely heard of cases where an average user has tried out something new. Exceptions exist depending on the product of course. Also my definition of a "techie" may be a bit loose here.