I think LTT has mostly figured out a sustainable model: 1. Make low(er) budget videos regularly that may not earn you a ton but keep the algorithm happy and th

I think LTT has mostly figured out a sustainable model: 1. Make low(er) budget videos regularly that may not earn you a ton but keep the algorithm happy and the money flowing. 2. Every now and then, make a few high-budget videos that "pop", which expands your audience and keeps the regulars hooked. If you check their channel right now, most of the daily videos are kind of boring/stupid YouTube bait - I even stopped watching their channel because of that! But if you check back every month, there's maybe two-three videos that are genuinely unique or interesting. So I think LTT wouldn't care about RoI from an expensive hire on a per-video/per-view basis - it would be worth it for them if they could use that hire to build a captive audience to watch their cheaper video.