Well written articles never get boring to me, even if I don't agree with the author or if it's not really new information or particularly deep in some sense. I

Well written articles never get boring to me, even if I don't agree with the author or if it's not really new information or particularly deep in some sense. I found this article a very good read. Could you give an argument, why there should be something like internet physics, which follows the laws of thermodynamics or the laws of gravitation? To me this sounds rather metaphoric and like an abuse of terminology.