3 ms·

I always thought this was obvious. The early adopters are the ones who are most likely to try a new service. Also since the majority of them will be in the prog

by rohit89 15y ago

I always thought this was obvious. The early adopters are the ones who are most likely to try a new service. Also since the majority of them will be in the programming field, they are most likely to be patient with your mistakes and give you invaluable advice and feedback. So, you can solve early issues and sort out the kinks. Finally, if the service is good enough, they are the ones who will pass it on to their non-techie friends and families. For the most part, the average person learns about a product or a service from their tech friends.

kerryfalk 15y ago
While I agree with the post I think it's an error to assume the Innovators and Early Adopters will be programmers or even tech people. There are Innovators and Early Adopters in every market and part of the job while wearing your Marketing hat is figuring out exactly who those Innovators and Early Adopters are and what they want. It's different for every market and every product. I am an Early Adopter in some markets (Things I'm passionate about) and a Laggard in others (Televisions). It's an error to assume that all Early Adopters for all products share the same traits and background (Programming). Someone marketing a new TV to me is wasting their time, I'm not an Early Adopter of TVs. A better target for them might be the 20 something that plays a lot of video games - that person doesn't have to be a tech person just keenly understand the unique attributes of the TV that make it special to them and thereby an Early Adopter of that TV.
- rohit89 15y ago
  Sure, I was thinking primarily about software and web services.
  - kerryfalk 15y ago
    I am as well, actually. Unless you are building tools for programmers or techies I think it's dangerous to assume the Early Adopters of your software are also programmers or techies. They could be but it's far from default.
    - rohit89 15y ago
      Early adopters may not necessarily be programmers but I would be surprised if they were not techies (in majority). I have rarely heard of cases where an average user has tried out something new. Exceptions exist depending on the product of course. Also my definition of a "techie" may be a bit loose here.

by rohit89 15y ago

kerryfalk 15y ago

While I agree with the post I think it's an error to assume the Innovators and Early Adopters will be programmers or even tech people. There are Innovators and Early Adopters in every market and part of the job while wearing your Marketing hat is figuring out exactly who those Innovators and Early Adopters are and what they want. It's different for every market and every product. I am an Early Adopter in some markets (Things I'm passionate about) and a Laggard in others (Televisions). It's an error to assume that all Early Adopters for all products share the same traits and background (Programming). Someone marketing a new TV to me is wasting their time, I'm not an Early Adopter of TVs. A better target for them might be the 20 something that plays a lot of video games - that person doesn't have to be a tech person just keenly understand the unique attributes of the TV that make it special to them and thereby an Early Adopter of that TV.

rohit89 15y ago
Sure, I was thinking primarily about software and web services.
- kerryfalk 15y ago
  I am as well, actually. Unless you are building tools for programmers or techies I think it's dangerous to assume the Early Adopters of your software are also programmers or techies. They could be but it's far from default.
  - rohit89 15y ago
    Early adopters may not necessarily be programmers but I would be surprised if they were not techies (in majority). I have rarely heard of cases where an average user has tried out something new. Exceptions exist depending on the product of course. Also my definition of a "techie" may be a bit loose here.