People realized they can make money online. As a result search engine rankings became very important. An industry of search engine optimization was created and

People realized they can make money online. As a result search engine rankings became very important. An industry of search engine optimization was created and raised the bar on what it takes to be at the top of search. This created an adversarial relationship between moneyed interests and real users. People often want boring content but somebody can make money from wasting your time, and so they can spend some of that money to ensure you will come to them. Not by directly paying whoever has your attention but by doing absolutely everything else. The good content everyone wants is simply not spending enough resources to be seen. That's what the game settled on. And I'm not sure how you can change these dynamics.