> Maybe someone makes a killer OS or product that has ad-blocking built-in from the ground up and is also so amazing that everyone switches to it, and so sudden

> Maybe someone makes a killer OS or product that has ad-blocking built-in from the ground up and is also so amazing that everyone switches to it, and so suddenly ad revenue drops to near zero? I guess we can dream. I'm not even sure that's the dream I want. There has to be a middle ground with free services paid for by privacy-respecting ads, right?