Websites make the consumer unfriendly choice because it makes them money, the law allows it, and their competitors are already doing it. They’d be fools not to.

Websites make the consumer unfriendly choice because it makes them money, the law allows it, and their competitors are already doing it. They’d be fools not to. If the law was instead “no non-essential cookies may be stored when the do not track flag is set”, consumers would be far better off. But that’d cause significant financial impact to the media companies that lobbied for the current wording, so now the whole world is screwed.