But is it a fair choice? In the thread on Twitter Adam Waltham stated (imho quite correctly): 'This is the point, they want to make “show the ads separately f

But is it a fair choice? In the thread on Twitter Adam Waltham stated (imho quite correctly): 'This is the point, they want to make “show the ads separately from your mail” sound like a bad option, because they make more money when the ads are disguised as emails in your inbox.' So this very dark pattern is designed to make you not click to see bigger ads. They want you to have ads disguised as emails in your inbox. And because you choose the are legally in the clear in the EU because there new regulation (as stated other places in this thread already) requires them to.