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>LTT seems to be walking that tightrope a lot more than some other outlets do LTT's sponsored content is clearly marked and for videos with an ad read, the wri
by nisegami 5y ago
>LTT seems to be walking that tightrope a lot more than some other outlets do
LTT's sponsored content is clearly marked and for videos with an ad read, the writing staff isn't informed what companies will get a spot in the video while writing. Seems like pretty solid editorial independence to me?
- freemint 5y agoWhich is also explains why the Segways are so off the cuff.
- IanCutress 5y agoSegues? A segway is a branded mobility thing.
- geerlingguy 5y agoIt's more about the long-term relationship. If [sponsor X] has done five high-dollar 'product showcase' videos in the past year contributing [Y] in revenue, and a separate review of [sponsor X]'s product is coming up, does the writer and/or editorial staff have any possible filters (whether or not intended) to protect the revenue stream for future 'product showcase' videos from that sponsor? I tend to give LTT the benefit of the doubt, but that's why I say it's a tightrope. Once you have paid content (in any form), and not just ad spots, it complicates the relationships you have with your audience, and with your sponsors/advertisers.