> The target cost for starship is $2M per launch for a much bigger payload. If they achieve that (but even if they arrive to several multiple of that) Falcon 9

> The target cost for starship is $2M per launch for a much bigger payload. If they achieve that (but even if they arrive to several multiple of that) Falcon 9 is dead. It’s as simple as that. I wonder if that is entirely true. There may still be a market for smaller bespoke launches that SpaceX won't want to cede to competitors (though this depends on the cadence of Starship launches, the latency of getting a payload included, and so on), and SpaceX may benefit from keeping F9 around as a platform that allows further iteration on the engines (though this depends on estimates of the increased risk for Starship launches that have a mix of engine versions).