The company found itself in a commercial environment where it could exploit and monetize misbehavior. If we had legal protections of private data, including DNA

The company found itself in a commercial environment where it could exploit and monetize misbehavior. If we had legal protections of private data, including DNA, stealing people's DNA wouldn't be profitable. The "typical" behavior of harvesting every bit of customer information has resulted in a culture in which such exploitation is almost expected. Unelected technocrats are in charge, and it turns out that might not be the best way of running the world.