5 ms·

They have some impressive numbers: Mr. Karp said that Tumblr’s growth has exploded in the past year. It’s attracted popular musicians such as Lady Gaga and tra

by Maro 15y ago

They have some impressive numbers: Mr. Karp said that Tumblr’s growth has exploded in the past year. It’s attracted popular musicians such as Lady Gaga and traffic leapt to 13 billion page views per month from 2 billion page views per month. Since the site was first introduced, 30 million blogs have been created using the tool. Those 30 million blogs now generate more than 40 million posts each day. A recent report from Nielsen said that the audience for the site tripled in the past year and has drawn more female teens to the site than any other social network. Although Facebook still dominates the majority of the time Americans spend on the Web, occupying more than 53 billion minutes each month, Tumblr manages to capture a reasonable share of screen time as well, with more than 623 million minutes per month. So the avg. American spends ~3hrs a month on Facebook and 2mins on Tumblr.

rudiger 15y ago
You're dividing minutes per month by the total population of the USA (appx. 300 million) to get "avg. American," but I'm sure Facebook has more unique users than Tumblr. So the disparity in time spent on site per person probably isn't so much.
corin_ 15y ago
Not really a useful calculation to make. Obviously Facebook is a lot more popular, and if you can't see that from reading "53 billion" vs "623 million" then... What is interesting is some other statistics that show Tubmlr to be impressive, such as: - 10% more "minutes spent" by US visitors than Twitter - Tumblr generated the second most UK pageviews of any social network, after Facebook (again, obviously, a long way behind Facebook) - With 11 million unique US viewers, Tumblr has less than Twitter (23m), Wordpress (22m), MySpace (19m), LinkedIn (17m), yet has more minutes spent on it than any of those. Blogger has 50m uniques (321% more than Tumblr) and only 700m minutes (16% more than Tumblr). All this shows that while it isn't huge in how many people use it, the audience it does have is much more engaged that other sites.
- Maro 15y ago
  It's useful because 3 hours and 2 minutes are figures that I can easily remember, 53B and 600M not so much.
  - corin_ 15y ago
    But unless 100% of Americans use both these services, that is irrelevant, so essentially all you are doing is finding the lowest common denominator - and if you're wanting to do that, why wouldn't you go with defining facebook as "90x more", i.e. 90 / 1 rather than 180 / 2.

by Maro 15y ago

rudiger 15y ago

You're dividing minutes per month by the total population of the USA (appx. 300 million) to get "avg. American," but I'm sure Facebook has more unique users than Tumblr. So the disparity in time spent on site per person probably isn't so much.

corin_ 15y ago

Not really a useful calculation to make. Obviously Facebook is a lot more popular, and if you can't see that from reading "53 billion" vs "623 million" then... What is interesting is some other statistics that show Tubmlr to be impressive, such as: - 10% more "minutes spent" by US visitors than Twitter - Tumblr generated the second most UK pageviews of any social network, after Facebook (again, obviously, a long way behind Facebook) - With 11 million unique US viewers, Tumblr has less than Twitter (23m), Wordpress (22m), MySpace (19m), LinkedIn (17m), yet has more minutes spent on it than any of those. Blogger has 50m uniques (321% more than Tumblr) and only 700m minutes (16% more than Tumblr). All this shows that while it isn't huge in how many people use it, the audience it does have is much more engaged that other sites.

Maro 15y ago
It's useful because 3 hours and 2 minutes are figures that I can easily remember, 53B and 600M not so much.
- corin_ 15y ago
  But unless 100% of Americans use both these services, that is irrelevant, so essentially all you are doing is finding the lowest common denominator - and if you're wanting to do that, why wouldn't you go with defining facebook as "90x more", i.e. 90 / 1 rather than 180 / 2.