Turn it into a competition with your friend. And don't be afraid to embarrass yourselves (remember it's a game/competition) in terms of advertising a little lou

Turn it into a competition with your friend. And don't be afraid to embarrass yourselves (remember it's a game/competition) in terms of advertising a little louder than normal. What helps also: Ask your potential customers about the pitch afterwards (what they thought about it, whether they liked it) - nice side effect: you get to meet awesome people who'd like to help you.