I mean in the sense that people assume they are doing hard stuff compared to your run-of-the-mill Java EE/.net companies servicing "boring" computing needs of i

I mean in the sense that people assume they are doing hard stuff compared to your run-of-the-mill Java EE/.net companies servicing "boring" computing needs of industries like insurance/banking/logistics/etc (which outside of silicon valley is where most - or at least a lot of - software jobs are at).